Fintech
Education
With Jack - Freelance Insurance
With Jack offers peace of mind and protection for UK freelance creatives and SMEs. Friendly, personable and reliable insurance.
Startup coaching and strategy consulting
Having navigated the challenges of launching and scaling software products ourselves, we understand the intricacies of startup life. Let us guide you through the critical early stages of your project, whether you're a new business or innovating within an existing company.
Empowering startup success
We're more than just software developers; we have years of experience scaling tech businesses. With a track record of creating and scaling products to global usage, including our own IP, we bring battle-tested experience to the startup world. Our team delivers strategic business insights to navigate the crucial early stages of your venture.
Personalised mentoring and advice
Consider us an extension of your team. Our mentoring and advisory services cover both technical and non-technical aspects of your business. From product development to market strategy, we're here to guide your startup journey every step of the way.
Scottish tech ecosystem experts
With over a decade of active involvement in the Scottish startup ecosystem, including running the established RookieOven meetup, we're well-connected and informed. Let us help you navigate the local tech scene, make valuable connections, and leverage opportunities unique to Scotland's thriving startup community.
Startup coaching projects by Add Jam
Gain invaluable insights from our startup experts and receive tailored guidance for your tech venture's success. Our experienced founding team in Glasgow offers comprehensive support in business strategy, funding acquisition, engineering solutions, and product development.
Education
FinTech
Educational Intelligence: Money Matters
How Add Jam partnered with Educational Intelligence to create Money Matters, a digital platform addressing the UK's financial literacy crisis where 12.9 million adults struggle with money management.
Health
Education
CareFit - helping carers stay fit
CareFit is a research project with the University of Strathclyde aiming to support as many caregivers as possible with their health and wellbeing.
Community
Social Media
Community Lab
Community Lab is a free innovation and collaboration platform for ecosystem builders. A feature rich web app with posts, events, chat, notifications and activity feeds.
Health
Community
Purple Alert
A community-driven app by Alzheimer Scotland to support people with dementia. Enables quick alerts and community searches when individuals go missing. iOS and Android.
Frequently Asked Questions
- What kind of founders do you work with?
- We work with tech founders at all stages - from first-time founders with an idea to experienced entrepreneurs scaling their second or third venture. We're particularly helpful for non-technical founders who need guidance on building tech products.
- Do you provide technical coaching for development teams?
- Yes, we help development teams improve their practices, upskill on new technologies and become more productive. We can also help with hiring - defining roles, interviewing candidates and onboarding new developers.
- How is coaching different from consulting?
- Coaching is more hands-on and ongoing. We work alongside you, helping you make decisions and take action rather than just providing recommendations. We're proactively invested in helping you move forward, not just advising from the sidelines.
- Can you help with fundraising?
- Yes, we help founders prepare for investment rounds - from creating pitch materials and financial models to articulating your technical strategy. We can also connect you with investors in our network.
- What does a typical coaching engagement look like?
- Engagements vary based on your needs. Some founders want weekly calls for ongoing guidance, others prefer intensive sessions around specific challenges like fundraising or product launches. We adapt to what works best for you.
- How do we get started with coaching?
- Book a free consultation to discuss where you are and what challenges you're facing. We'll explore whether coaching is the right fit and what format would work best - whether that's ongoing support, focused sessions, or a combination.
We offer a range of services to help ambitious tech projects succeed
- Artificial Intelligence →
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Leverage the power of AI to automate processes, gain insights, and improve your products. We can help you with machine learning, computer vision, and more.
- App store optimisation (ASO) →
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Enhance your app's visibility and performance in the App Store and Google Play. Our data-driven ASO strategies increase downloads, revenue, and user engagement in 2025's competitive app marketplace.
- Scalable, secure cloud infrastructure →
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Scalable and secure digital infrastructure to support your business operations. We can help you with cloud, networking, and more across AWS, Azure, Google Cloud Platform
- Technical audits and code reviews →
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Get an in-depth review of your digital products and infrastructure. Our expert team identifies critical issues in your React Native, Ruby on Rails, and cloud setups, providing tailored recommendations for optimisation and scalability.
Tap into our wealth of experience to unlock your startup's growth potential