Startup coaching and strategy consulting

Having navigated the challenges of launching and scaling software products ourselves, we understand the intricacies of startup life. Let us guide you through the critical early stages of your project, whether you're a new business or innovating within an existing company.

Empowering startup success

We're more than just software developers; we have years of experience scaling tech businesses. With a track record of creating and scaling products to global usage, including our own IP, we bring battle-tested experience to the startup world. Our team delivers strategic business insights to navigate the crucial early stages of your venture.
Empowering startup success

Personalised mentoring and advice

Consider us an extension of your team. Our mentoring and advisory services cover both technical and non-technical aspects of your business. From product development to market strategy, we're here to guide your startup journey every step of the way.
Personalised mentoring and advice

Scottish tech ecosystem experts

With over a decade of active involvement in the Scottish startup ecosystem, including running the established RookieOven meetup, we're well-connected and informed. Let us help you navigate the local tech scene, make valuable connections, and leverage opportunities unique to Scotland's thriving startup community.
Scottish tech ecosystem experts

Frequently Asked Questions

What kind of founders do you work with?
We work with tech founders at all stages - from first-time founders with an idea to experienced entrepreneurs scaling their second or third venture. We're particularly helpful for non-technical founders who need guidance on building tech products.
Do you provide technical coaching for development teams?
Yes, we help development teams improve their practices, upskill on new technologies and become more productive. We can also help with hiring - defining roles, interviewing candidates and onboarding new developers.
How is coaching different from consulting?
Coaching is more hands-on and ongoing. We work alongside you, helping you make decisions and take action rather than just providing recommendations. We're proactively invested in helping you move forward, not just advising from the sidelines.
Can you help with fundraising?
Yes, we help founders prepare for investment rounds - from creating pitch materials and financial models to articulating your technical strategy. We can also connect you with investors in our network.
What does a typical coaching engagement look like?
Engagements vary based on your needs. Some founders want weekly calls for ongoing guidance, others prefer intensive sessions around specific challenges like fundraising or product launches. We adapt to what works best for you.
How do we get started with coaching?
Book a free consultation to discuss where you are and what challenges you're facing. We'll explore whether coaching is the right fit and what format would work best - whether that's ongoing support, focused sessions, or a combination.

We offer a range of services to help ambitious tech projects succeed

Artificial Intelligence →

Leverage the power of AI to automate processes, gain insights, and improve your products. We can help you with machine learning, computer vision, and more.

App store optimisation (ASO) →

Enhance your app's visibility and performance in the App Store and Google Play. Our data-driven ASO strategies increase downloads, revenue, and user engagement in 2025's competitive app marketplace.

Scalable, secure cloud infrastructure →

Scalable and secure digital infrastructure to support your business operations. We can help you with cloud, networking, and more across AWS, Azure, Google Cloud Platform

Technical audits and code reviews →

Get an in-depth review of your digital products and infrastructure. Our expert team identifies critical issues in your React Native, Ruby on Rails, and cloud setups, providing tailored recommendations for optimisation and scalability.

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Tap into our wealth of experience to unlock your startup's growth potential

We take products from an idea to revenue

Add Jam is your plug in team of web and mobile developers, designers and product managers. We work with you to create, ship and scale digital products that people use and love.

Hello, let's chat 👋
Michael Hayes avatar

Michael Hayes

Co-founder of Add Jam

Hey! Co-founder of Add Jam here. I'm available to chat about startups, tech, design, and development. Drop me a message or book a call in my calendar at a time that suits you.