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Michael Hayes
Please Stop Ending Every Sentence with 'Right?'
That verbal tic where you end every sentence with 'right?' might be undermining your message.
Startup Advice posts from the Add Jam team
Explore our 10 posts in the Startup Advice category. Gain expert insights and practical advice on this topic.
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Michael Hayes
From Vibe Code to Production: When Your Prototype Needs Real Engineering
Vibe coding can take founders far, but turning that prototype into a product customers trust requires professional engineering. Here's why.
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Michael Hayes
Vibe Coding Your First Mobile App in 2025
Is AI-powered vibe coding the future of app development? What it means in 2025, the tools behind it, and whether you can build a startup without coding.
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Michael Hayes
How to Take an App Idea to Market - Startup First Steps
Turn your app idea into reality. The essential first steps every startup founder should take, from validating your concept to finding a dev partner.
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Michael Hayes
How much does it cost to make a mobile app in 2025
The real costs of mobile app development in 2025. From choosing the right tech stack to smart strategies for maximising your development budget.
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Michael Hayes
How to Choose a Fractional CTO for a Startup
How to find, evaluate and work with a fractional CTO to guide your startup's technology strategy without the cost of a full-time hire.
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Michael Hayes
Market First, Code Later: A Strategic Approach to Product Development
Stop writing code before you know where your product will live. Why successful founders focus on market strategy first to build with stronger fit.
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Michael Hayes
Choosing Your Tech Stack as a Startup: A Practical Guide for 2025
A no-nonsense guide to selecting the right tech stack for your startup. Avoid common pitfalls and make decisions that set your business up for success.
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Michael Hayes
Tech Startup Trends in 2025
The key tech startup trends for 2025 we believe will matter most, from AI in healthcare to EV infrastructure and privacy-first technology.
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Michael Hayes
What if I make a mistake?
Are you a founder? You have to accept it is inevitable you will make mistakes. Embracing them is crucial for growth and success of your business.
Recent case studies
Here's a look at some of products we've brought to market recently
With Jack - Freelance Insurance
With Jack offers peace of mind and protection for UK freelance creatives and SMEs. Friendly, personable and reliable insurance.
Simple ASO Keyword Tool - Free ASO Platform
We built a free, no-nonsense App Store Optimization tool that helps developers avoid common keyword mistakes and boost their app's visibility. What started as an afternoon project has evolved into a suite of free ASO tools helping app creators worldwide get their apps discovered.
PEM Diary - ME/CFS Crash Log
PEM Diary is a React Native mobile app designed to help individuals with ME/CFS track and document PEM episodes. Built from personal experience, this app serves as a handy tool to understand your condition