One Walk A Day
During lockdown we rapidly prototyped a health and wellbeing app using React Native then expanded on the concept and redeveloped using SwiftUI
LoL 2048
A League of Legends themed clone of the viral hit 2048. Enjoyed by millions of people all over the world.
Reinventing 2048: The LoL 2048 Phenomenon by Add Jam
In the spirit of innovation and engagement, Add Jam took the gaming world by storm with a fresh take on the wildly popular 2048 puzzle game, introducing LoL 2048. This unique version combines the addictive gameplay of 2048 with the vibrant universe of League of Legends (LoL), featuring captivating artwork from the beloved game. The result? A viral sensation that captured the hearts of gamers and puzzle enthusiasts alike.
A Lightning-Fast Launch
The journey of LoL 2048 from concept to viral hit was nothing short of meteoric. In under 30 minutes, Add Jam breathed life into this project, leveraging the open-source framework of Gabriele Cirulli's original 2048 game. By infusing it with the rich, dynamic artwork of League of Legends, the game was transformed into a new experience that resonated with both 2048 and LoL fans.
Going Viral on Reddit
The strategic launch of LoL 2048 on GitHub pages, followed by a well-placed link on Reddit, propelled the game to the front page, catapulting user engagement to unprecedented levels. Over the span of just two days, LoL 2048 was played over 1 million times, a testament to the game's instant appeal and the power of community-driven platforms.
Adapting to Mobile: The React Native Experiment
Observing a significant portion of the user base playing on mobile devices, Add Jam seized the opportunity to create a native mobile app using React Native. This venture served as a perfect playground to explore React Native's capabilities, particularly in integrating advertising networks such as iAD, and to refine the user experience for mobile gameplay.
Continuous Innovation and Testing
Beyond just adapting LoL 2048 for mobile, Add Jam utilized the platform to conduct various experiments, ranging from user engagement strategies like email capture and copywriting to fostering social sharing and creating a viral referral loop. Each iteration brought new insights, allowing the team to fine-tune both the web and mobile versions based on real user interactions and feedback.
The Impact of LoL 2048
LoL 2048 stands as a remarkable example of how creative innovation, when combined with strategic marketing and community engagement, can lead to phenomenal success. This project not only showcased Add Jam's agility in development and marketing but also highlighted the potential of React Native for rapid mobile app development and experimentation with monetization strategies.
Conclusion: A Testament to Agile Development and Viral Marketing
The LoL 2048 project encapsulates the essence of what makes a game truly engaging: a blend of familiar gameplay with a fresh twist, rapid deployment, and the agility to adapt based on user feedback. For developers, marketers, and gaming enthusiasts, LoL 2048 serves as an inspiring case study in leveraging open-source projects, experimenting with new technologies, and the power of viral marketing to create a gaming sensation that resonates with a global audience.
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