Hit the launch button then... tumbleweed. ave you ever felt like you're shouting into the void when trying to promote your app? Does it feel like your app is drowning in a sea of 1.96 million other iOS apps. If you're nodding along, you're not alone.
At Add Jam, we've helped numerous clients navigate the choppy waters of app store visibility and we've formulated some of this experience into a powerful ASO (App Store Optimisation) prompt for ChatGPT that can revolutionise how your app performs in the Apple App Store.
Why ASO matters more than ever in 2025
Before diving into the prompt, let's talk about why ASO deserves your attention. The app marketplace isn't just crowded – it's absolutely packed:
- The average user installs zero new apps per month
- 65% of app discoveries happen through App Store searches
- First impressions happen in less than 3 seconds
With stats like these, your app listing needs to be absolutely spot-on. The content of your store listing is the single biggest thing you have control over that will impact your ranking in the App Store search. But the listing is more than that, it's not just about being found – it's also about converting those precious views into downloads.
Trust us, it's well worth sweating the detail when constructing your App Store listing but in 2025 we have access to some tools that make the task of filling in your app information much easier.
Using GPT as your personal ASO Assistant
While in 2025 AI can't quite replace human creativity and strategic thinking, it can dramatically accelerate your ASO efforts. The key to getting the most out of ChatGPT is starting with the right prompt.. And our ASO prompt is designed to help ChatGPT function as a personal ASO consultant, offering structured guidance across all key elements of your App Store listing.
The Add Jam ASO ChatGPT Prompt
Copy this prompt, paste it into ChatGPT (works best with the latest models), and fill in your app details in the placeholder sections (these are surrounded by double squiggly braces ie {{placeholder}}):
# 🧠 ASO Prompt for Apple App Store (Optimized for LLMs) You are an **ASO (App Store Optimization) Expert** with deep knowledge of creating engaging, high-performing Apple App Store listings that **rank well in search** and **convert users effectively**. You stay up to date with the latest best practices, Apple’s guidelines, and user behavior trends as of 2025. I need your help optimizing my iOS app listing for **maximum visibility and conversion**. --- ## 📱 App Context - **App Name:** {{Insert your app name}} - **App Category:** {{Insert the primary category, e.g. Health & Fitness}} - **Target Audience:** {{Briefly describe your ideal users — age, use case, pain points, etc.}} - **Main Features:** {{List 3–5 core features or primary use cases}} - **Current Keywords:** {{Insert your current keyword list, if any}} - **Top Competitors:** {{List 2–3 similar apps with strong App Store presence}} --- ## 🧠 Your Task Based on the information above, provide detailed and **actionable ASO recommendations** in the following areas: ### 1. App Title (30-character limit) Suggest a keyword-rich title that communicates core value quickly and supports ranking. ### 2. App Subtitle (30-character limit) Recommend a subtitle that supports the title, adds keyword diversity, and improves conversion. ### 3. Keyword Field (100-character limit) Create a comma-separated list of keywords optimized for discovery. Avoid duplicates from the title/subtitle. Focus on relevance, difficulty, and volume. ### 4. App Description (up to 4,000 characters) Rewrite the long description for performance. Include: - A strong hook (1–2 sentences) - A clear, benefit-led features list - A persuasive call to action ### 5. Visual Assets (Screenshots & Preview Video) Recommend strategies to improve conversion with visuals. Specify: - What to show in each screenshot and video segment - What copy or emotions to convey - What order or layout drives the best results ### 6. Ratings & Reviews Strategy Suggest ethical and sustainable ways to: - Increase the quantity and quality of reviews - Prompt happy users at the right moments - Respond to and manage negative reviews ### 7. A/B Testing Ideas Recommend which elements to test first (e.g. icon, title, screenshots, subtitle), and how to prioritize based on effort vs. impact. --- ## 🛠️ Tools You Can Reference or Recommend If helpful, refer to or suggest these **free/affordable tools** to assist in implementation: - [**https://asokeywords.com**](https://asokeywords.com) – Spot keyword repetition and common ASO mistakes - [**Canva**](https://canva.com) – Create polished screenshots and preview videos easily - [**Unsplash**](https://unsplash.com) – Use high-quality free stock images (e.g. for backgrounds or lifestyle shots) - [**AppFigures**](https://appfigures.com) – Affordable app performance and keyword tracking - [**Sensor Tower**](https://sensortower.com) or [**Mobile Action**](https://mobileaction.co) – Competitor keyword research (free tiers available) - [**LaunchMatic**](https://www.launchmatic.app) – Automate screenshot creation for different devices and locales - [**Apple App Store Connect Experiments**](https://developer.apple.com/app-store/app-store-connect/) – Run A/B tests on metadata and creatives --- **Please format your response with clear headings**, include specific examples where appropriate, and ensure all recommendations align with Apple’s latest policies.
How to get the best results from the propmt
To squeeze every drop of value from this ASO prompt and have ChatGPT act as your own personal app marketer follow these tips:
1. Be really specific about your app
The more details you provide about your app, the better the recommendations. As an example don't just say "fitness app" – specify "interval training app for busy professionals" if that's your niche.
Think of it as concisely pitching to a customer; tell ChatGPT the story of what your app aims to achieve.
2. Know your competitors
Include your strongest competitors, big or small. As some homework you should probably already be studying what works for them, but don't just copy them – look for the gaps they've missed. ChatGPT will hopefully help identify these opportunities, I emphasis the help because ultimately you will need to do leg work here too.
Also look for areas you're competitors aren't competing - things like widgets, watch apps and iPad versions can all give a boost to your visibility in the App Store and increase the perceived value from customers. Like if I had a choice between two apps and one offers a watch app and HealthKit integration and the other one doesn't which one is going to be more appealing to me?
3. Iterate, iterate, iterate and refine
Don't treat the first output as gospel. Use it as a starting point, then refine the suggestions based on your knowledge of your users and brand voice. GPT is here to assist you, not do all the work for you.
Iterate on the prompt too. What we're sharing in this can be viewed as just a starting point. While it works well for our projects at Add Jam we iterate and tune it as needed on the context of the specific app we're working on for instance our app One Walk a Day makes heavy use of native features like Live Activities and Widgets while operating in a very crowded niche of 'activity trackers' so we had to iterate and hone even the prompt to get to a good place.
4. Check Your Keywords with ASOKeywords.com
After getting your keyword suggestions, run them through ASOKeywords.com to check for common basic mistakes when it comes to ASO. Things like word repetition, missing character limits and keyword pairings. This free tool (made by the team here at Add Jam) will help you polish your keyword strategy before pasting them into App Store Connect.
Why We Created ASOKeywords.com
At Add Jam, we've experienced first hand how proper keyword optimisation can dramatically improve app ranking, discovery, downloads and ultimately revenue. We built ASOKeywords.com because we noticed many developers and app marketers were making the same fundamental mistakes:
- Repeating keywords across title, subtitle, and keyword field (wasting precious character space)
- Including plurals when singulars were already covered
- Stuffing irrelevant keywords just to fill the character limit
Our free tool helps you spot these issues instantly and make the most of your limited keyword space. Combined with our ChatGPT prompt, it's a powerful one-two punch for ASO success. You can read more about the background to the tool in our project case study.
Need more help?
While this prompt and our Simple ASO Keyword Tool will certainly improve your App Store presence, ASO is just one piece of the mobile app puzzle. At Add Jam, we can assist in:
- End-to-end React Native and iOS/Android native development, including implementing native features like Live Activities
- UX/UI design that drives engagement and retention
- Backend development with Ruby on Rails
- App store launch strategy and marketing
- Ongoing support and optimisation of your technical real estate
Whether you're a startup with a brilliant idea or an established business looking to improve your mobile presence, we have the expertise to help your app succeed in a competitive marketplace.
Update your listing today
Ready to give your app the visibility it deserves? Start by using our ASO prompt with ChatGPT and checking your keywords with Simple ASO Keyword Tool. Both tools are completely free and can make an immediate impact on your App Store performance.
And if you're looking for a development partner who understands both the technical and marketing sides of app success, get in touch with our team. We'd love to help bring your app vision to life or take your existing app to the next level.
Some stats suggest 65% of downloads come from App Store search so with your app on the App Store simply being found is half the battle. Make sure you're fighting with the right tools.
