Kicking things off
All products start the same - with words. Initially, we sit down to discuss all of the ideas we have on the table and define what the product will be. It’s a delicate point in the process, as it’s all too easy for loud voices and blocked ears to shutter an idea before it reaches its full potential.
At this stage, we forget the rules - anything is possible. By doing this, you can come up with something truly innovative.
Then reality kicks in. We need to make the product viable, and to do this we need to find a customer. Add Jam excel here - we work with you to form a concept and sketch out an ideal product vision then scale that back. We believe the key to a successful product development process is to take the path of least risk - not of least speed or effort. Our aim is always to make sure the risk is as low as possible and we want to create a 'Minimum Viable Product'.
At this stage, we have a concept that consists of two things - facts and assumptions. Facts are immovable, but assumptions, on the other hand, are our best-educated guess - the customer needs x, or the customer is willing to spend y. These assumptions must be tested so we can turn them into facts and make better decisions along the product development journey.
With this in mind, we create the core of a product as efficiently as possible so we can test for product and market fit. There's no point building a product that nobody will buy, so this process helps us define the ideal customers - how much and how frequently they will pay for the product, how we should communicate with them - and assists in discovering their core needs.