We know every project is different and the environment our product will operate it is always changing. Over the last 10+ years we have created an approach to web and mobile app development that is flexible to changing requirements and aims to make sure we deliver the best possible product for end customers. We work closely with our partners from start to finish, integrating effortlessly with existing business structures to create products that people love.
Every Project Is Unique
All products start the same - with words. Initially, we sit down to discuss all of the ideas we have on the table and define what the product will be. It’s a delicate point in the process, as it’s all too easy for loud voices and blocked ears to shutter an idea before it reaches its full potential.
At this stage, we forget the rules - anything is possible. By doing this, you can come up with something truly innovative. That's why we focus on figuring out and pinpointing exactly what the goals of your product are and what your users are expecting to get from the product.
Then once the goals and user stories are clearly defined and everyone is happy with the proposed product, we can start on the next stage of the development cycle.
If you do not have designs for your product, do not fear as we can help you craft a design that you will love. Using top range industry design tools, we will work with you to create a design that you are happy with and that will make your product stand out from the crowd.
Focus on deliverables
After the design and requirements for the product are agreed on, then we can put fingers to keyboards and start development of your product. To do this we use the latest technologies and tools, alongside custom in house tools to ensure we can build your product fast and ship it even faster.
Here our goal is to work in an agile development method to get a working version of the product into the hands of users and other stakeholders as quickly as we can - without compromising on quality - shipping what is called an MVP. An MVP is a 'Minimum Viable Product' - a product with just enough features to satisfy early customers and provide feedback for future product development. The time frame for this stage can vary depending on the complexity of the product, but we typically measure this in weeks rather than months i.e. we want to get the product in customers hands quickly.
Using this development approach means that we can get feedback on the product from actual users. Then take this feedback and quickly make changes and adjustments to the product to refine on it's design and ease of use. Although development takes place at breakneck speeds using industry standard testing methods, code management and versioning, we ensure that the product is of the highest quality and if any issues arise we can quickly rollback to the previous stable version of the product.
“If you're working on a problem that feels too complicated to solve, Add Jam has a knack for finding the right answers — translating complex briefs into compelling products. The team’s development approach is thorough, methodical and their refreshing can-do attitude really helps to move the needle on more intimidating projects.”
Remove the guess work, focus on facts
By this stage we have our minimum viable product (MVP), and we're getting paying customers using your product. This is when data collection becomes essential. We can implement a range of custom or third party tools to collect data on how your users are using your product, and what they are doing with it.
Analyzing this data will help easily identify any pain points or issues that users are experiencing. Which we can then use to make decisions on how we can streamline the product to overcome these issues.
Build. Measure. Learn. Repeat.
Once we have released the minimum viable product and assessed the user data, we can take this information and iterate over the product. Now, with fewer assumptions we can de-escalate the risks at this stage of development.
Each iteration on the product is unique and can focus on anything relating to the product. This could be a new feature, a new design, or a new way of doing something. We can then take this iteration and release it to the users to get feedback and repeat this cycle.
“Community Lab would not have developed beyond a concept in my brain without without the advice, support and development talents of the Add Jam team. I can't recommend them enough.”
Scaling - revenue and technically
Product growth starts with the product itself. To achieve growth, we recommend following the strategy for pirates: AARRR.
We believe by following these steps you will watch your growth skyrocket.
Our aim is to make products that are loved and used by millions, and this aim throws up some interesting (although nice to have) problems. Everything we've produced has been created with the purpose of getting us to this point with as little risk as possible. That means not to prematurely optimize, so here we need to take time to ensure the product can operate at a large scale.
To do this we utilize industry standard cloud-based platforms from the likes of AWS, Google Cloud and Azure to ensure that your product can scale to meet the demands of your users. The platform we choose will depend on the requirements of your product, but we will ensure that the platform we choose is the best fit for your product.
“Michael and the team at Add Jam have driven our business forward. Always on hand to help, highly skilled and professional. I would recommend them to anyone looking for a tech partner.”
Let's talk about your project
The first step of taking any concept to market is really simple - you need to talk about it. Start by booking a free call with one of the Add Jam founders (Michael Hayes and Chris Sloey). We can quickly suss out the actionable next steps to help you with your product idea.
This is a low effort, low risk, genuinely no strings attached way to take a leap forward with your product idea.
We understand the uncertain nature of developing new software. We have a proven process that helps us reduce risk and maximise the chances of success. We work closely with our partners from start to finish, integrating effortlessly with existing business structures to create products that people love.
Recent case studies
We built a free, no-nonsense App Store Optimization tool that helps developers avoid common keyword mistakes and boost their app's visibility. Created in an afternoon, it's now helping app creators worldwide get their apps discovered.
PEM Diary is a React Native mobile app designed to help individuals with ME/CFS track and document PEM episodes. Built from personal experience, this app serves as a handy tool to understand your condition
How Add Jam partnered with Educational Intelligence to create Money Matters, a digital platform addressing the UK's financial literacy crisis where 12.9 million adults struggle with money management.
From innovative mobile apps with React Native to cutting-edge web solutions. Our expertise spans multiple disciplines, providing you with the tools and achieve unparalleled success.
We deliver mobile apps that offer a brilliant user experience whilst being reliable, accessible and secure. Our plug in team of expert mobile app developers in Glasgow will guide you in shipping iOS and Android apps utilising the latest technologies and best practices. React Native cross platform and fully native apps made in Glasgow.
The modern web is a powerful platform that enables us to deliver responsive websites and web apps that enhance your digital presence and user experience. Add Jam will guide you in developing and deploying web applications utilising the latest technologies such as React, Ruby on Rails, push notifications, WebRTC for video calls, and more.
Tailored product design and marketing strategies to make your website or mobile app stand out in the crowded marketplace. We can even assist you with branding, user experience, and more.
Scalable and secure digital infrastructure to support your business operations. We can help you with cloud, networking, and more across AWS, Azure, Google Cloud Platform
Gain invaluable insights from our startup experts and receive tailored guidance for your tech venture's success. Our experienced founding team in Glasgow offers comprehensive support in business strategy, funding acquisition, engineering solutions, and product development.
Add Jam build and deploy IoT solutions that scale. If you need tools to connect and manage your hardware devices and data Add Jam can deliver software solutions. We've collaborated with external industrial studios, electrical engineers and firmware engineers to create breakthrough IoT products.
Leverage the power of AI to automate processes, gain insights, and improve your products. We can help you with machine learning, computer vision, and more.
Get an in-depth review of your digital products and infrastructure. Our expert team identifies critical issues in your React Native, Ruby on Rails, and cloud setups, providing tailored recommendations for optimisation and scalability.
Enhance your app's visibility and performance in the App Store and Google Play. Our data-driven ASO strategies increase downloads, revenue, and user engagement in 2025's competitive app marketplace.
Ensure the continuous performance and reliability of your digital products with our expert support services. We offer dedicated assistance for React web apps, React Native, Swift, and Kotlin mobile apps, as well as Ruby on Rails applications.
Expert Ruby on Rails development and consulting services. We help companies build, scale, and maintain Rails applications with our decade of Rails expertise. From new projects to legacy upgrades, we're your Rails partners.
Add Jam offers experienced Fractional CTO services. Add technical leadership without the full-time commitment or cost of a full-time CTO. Our UK-based Fractional CTO service provides startups with strategic technical leadership, helping you make informed technology decisions and scale effectively. Add Jam are based in Scotland but serving clients across the UK.
April 15th 2025 by Michael Hayes
Looking for a part-time technical leader? Learn how to find, evaluate, and work with a fractional CTO to guide your startup's technology strategy without breaking the bank.
Add Jam is your plug in team of web and mobile developers, designers and product managers. We work with you to create, ship and scale digital products that people use and love.
