Glasgow Park Walk

Glasgow Roots

As stated in other projects, Add Jam is rooted in the heart of Glasgow, so when the team was having a discussion about other micro-projects we could test and improve on the company's development process and tooling. The team took inspiration from our Glasgow Sub Crawl site, which has been gaining good traction online. Thus the Glasgow Park Walk app was seeded.

Who to Target?

Like the Glasgow Sub Crawl site, we decided we wanted to make the app useful not just for Glasgow natives but also visitors of our city. This way they could have a free and easy way to get out and explore what Glasgow has to offer.

Due to this one of the major features we focused on during development was translations. We carried out some research to see what the list of top 10 languages spoken by visitors to Glasgow is composed of and provided support for all of those languages in the app.

Doing this work whilst taking more time to develop and polish. It helps to break the barrier of entry for non-English speakers and allows us to provide a better user experience by removing that often difficult language or accent barrier non-English speakers to Scotland can face. This approach aligns with our expertise in creating accessible and user-friendly mobile apps.

Offline and privacy focused

Unlike typical apps, Glasgow Park Walk operates entirely offline—no account needed, no data tracking. This decision ensures users have instant access to park information anywhere, anytime, without data concerns. Plus, it reinforces our commitment to user privacy, shielding them from intrusive trackers and advertisements. This approach is similar to our Property Tracker app, which also prioritizes user privacy.

Testing our Internal Tech

The app was made during some downtime between projects. The team at Add Jam thought this would be a good opportunity to test out the changes and improvements, recently made to our internal development tools. Doing this would allow us to see the improvements made and what areas we could still improve and refactor our internal tooling to make our development experience even more streamlined.

It only took a few days for the team to use this tooling and the Add Jam ethos of build fast and ship fast, to get the product made and out on the market for users to use and provide us feedback. This rapid development process is a testament to our expertise in rapid prototyping and agile development.

Alongside the app our tooling also allowed us to quickly spin up a marketing site, where we can leverage SEO and promote the app to both people local to and visiting Glasgow. Our experience in web development and digital marketing was crucial in creating an effective online presence for the app.

To ensure maximum visibility and downloads for Glasgow Park Walk, we implemented comprehensive App Store Optimization (ASO) strategies for both iOS and Android platforms.

The development of Glasgow Park Walk also allowed us to explore the integration of AI technologies for content generation and translation, showcasing our ability to leverage cutting-edge technologies in practical applications.

If you're interested in learning more about our app development process, check out our blog post on using paper to prototype app design. For insights into optimizing your app for the app stores, read our ASO checklist for beginners.

Explore more of our tourism and mobility projects like Anniversary Urban Walk or see how we apply similar principles in health and fitness apps like One Walk A Day.

Are you inspired to create an app that showcases your city or region? Contact us to discuss how we can help you bring your vision to life with our expert mobile app development services.