One Walk A Day

Project Overview

One Walk A Day is a mobile application that evolved from a simple lockdown compliance tool born in the earliest days of the 2020 COVID lockdowns to a friendly and useful health and wellness companion that aims to change habits, make people healthier and happier.

This case study showcases Add Jam's ability to adapt to changing circumstances, leverage a range of software languages/frameworks and create user-centric solutions that make a difference.

The initial challenge

In 2020, during the early days of the COVID-19 lockdowns, the UK government implemented strict guidelines limiting outdoor exercise to once per day. Add Jam identified an opportunity to help people comply with these new rules while promoting daily physical activity.

Our Solution

Phase 1: Rapid development (2020)

• Technology: React Native mobile app
• Development Time: 1 day
• Key Feature: Simple tracking and timestamping of daily walks

This app was a quick response at a time of deep uncertainty. We didn't know what daily life would be like so tried to make a useful contribution to society. Our experience in rapid prototyping allowed us to deliver a functional app in record time.

Phase 2: Reimagined app (2024)

• Technology: SwiftUI mobile app
• Development Time: 15 days
• Key Features:
  1. Enhanced daily walk tracking with detailed metrics
  2. Motivating challenges for user engagement
  3. Customisable reminders
  4. In-depth stats and insights
  5. Streak tracking for habit formation
  6. Detailed walk history
  7. Per-walk analytics and graphs

4 years later and lockdowns were a thing of the past. However we noticed the app was still getting downloads and had active users. We had to do something to better serve this loyal user base so totally rebuilt the app from the ground up, applying our expertise in user experience design.

Technical implementation

The transition from React Native to SwiftUI marked a significant technological shift for the project. This decision allowed Add Jam to:

1. Leverage the latest iOS technologies
2. Provide a smoother, more native user experience
3. Explore and master new development tools and frameworks

The new app architecture ensures all walking data is stored securely on the user's device, prioritising privacy in an age where data protection is crucial.

Results and impact

The reimagined One Walk A Day app has successfully transformed from a necessity-driven tool to a feature-rich health companion. The app now empowers users to:

• Build and maintain healthy walking habits
• Track progress over time
• Stay motivated through challenges and streak tracking
• Gain insights into their walking patterns and improvements

To maximize the app's visibility and user acquisition, we implemented comprehensive App Store Optimization (ASO) strategies.

Lessons learned

1. Adaptability: The project demonstrates Add Jam's ability to pivot and evolve a product based on changing circumstances and user needs.
2. Technology adoption: The transition to SwiftUI showcases the team's commitment to staying current with the latest development tools and platforms.
3. User-Centric design: The addition of features like challenges, reminders, and detailed analytics reflects a deep understanding of user motivation and engagement in health apps.
4. Privacy-First approach: Implementing local data storage highlights Add Jam's awareness of and commitment to user privacy concerns.

The One Walk A Day project is a great demonstration of why Add Jam are one of the leading experts in mobile app development in Glasgow and Scotland, particularly in the health and wellness sector. It showcases our ability to:

• Rapidly develop solutions in response to urgent needs
• Evolve products to meet changing user requirements
• Adopt and master new technologies
• Create engaging, feature-rich applications with a focus on user experience and privacy

This case study serves as a testament to Add Jam's capabilities in creating impactful digital products that adapt and grow with user needs and technological advancements.

For more insights into our app development process, check out our blog post on using paper to prototype app design. If you're interested in learning about optimizing your app for the app stores, read our ASO checklist for beginners.

Explore more of our health and fitness projects like CareFit or see how we apply similar principles in other sectors with projects like Property Tracker.

Ready to bring your app idea to life? Contact us to discuss how we can help you create a successful mobile application.